Blue Sky Tree Service and Preservation

Analysis

& Stakeholder Interviews

Investigation uncovered a myriad of issues with the standing webpage. Logos were not properly displaying, links were broken (including those to social media sites), and text was often hard to read—a result of poor color contrast, low font weight, or busy background images. The testimonials page was empty.

Stakeholders described frustration with the lack of relevant information on the site and a confusing layout that made accomplishing tasks difficult. Company employees also expressed concern with the website’s content and visuals: “It looks bad and it’s hard to use,” was the common complaint. They also reported the contact form caused the company email inbox to be inundated with spam. The office manager requested the ability to modify the site on occasion—including days/hours of operation and the image gallery. ​

The WAVE accessibility score of the site was far below acceptable. Besides text being difficult to read, the layout hierarchy was unclear, image alt texts were missing, and ARIA labels were scarce and vague.